About the Chamber

About your chamber

Careers

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Strategic direction

Mission 

The Squamish Chamber is dedicated to enhancing the quality of life in the community by actively supporting business, economic growth and economic diversification. 

 

Vision 

The Squamish Chamber will deliver exceptional membership value by taking a leadership role in advocating for the interest of Squamish business, by providing beneficial member services and programs, and by working in partnership with other organizations. 

 

Areas of Focus 

In 2020, we will deliver value to our members through our four key areas of focus, with increased emphasis on connecting with our members and growing awareness of our programs in order to help businesses grow and demonstrate the value of Squamish Chamber membership.

Membership: we will place greater emphasis on member engagement, retention and onboarding in order to better demonstrate the value of Chamber membership and maintain a strong membership base.

Communicationsincreased focus will be placed on our communication initiatives to ensure the membership is fully aware of the existing programs and business development resources, along with the many activities that the Chamber conducts to support the business community.

Advocacy: we will place more emphasis on our presence and communication within the Squamish community to raise our profile, and to provide leadership on members’ priority issues that affect businesses and local economic development. 

Partnerships & Relations: we will develop strong, strategic partnerships to grow the local economy, and ensure participation is recognized across the Squamish community.

In everything we do, we will strive for organizational excellence, with strong, sustainable systems and processes.

board of Directors

The Squamish Chamber is governed by a Board of Directors who are elected annually at the Annual General Meeting. This section is being updated. 

2020 Board of Directors
2020 Chamber Board of Directors
2019 Directors + ED with Val Litwin, President BC Chamber

Chamber staff

Louise Walker, Executive Director

Louise is an experienced business professional, bringing the Chamber a wealth of knowledge and expertise, with a focus on research, strategy, marketing and business development. Louise leads operations at the Squamish Chamber and is an active participant on various committees such as the Squamish Economic Steering Group.

Drawn to the Sea to Sky in 2008, Louise spent eight years with Tourism Whistler, latterly as Vice President, Marketing and Strategy, with responsibility for marketing, research, events, communications, partnerships and whistler.com (website and sales channel). She was actively involved in economic development and sat on the board of the World Ski and Snowboard Festival, Cornucopia and the executive of Whistler Festival, Events and Animation.

Prior to Tourism Whistler, Louise was immersed in the research and consulting world, focusing on strategic marketing, from market entry and product development, to brand development and economic impact evaluation. Clients spanned a range of sectors, including government bodies such as the Scottish Government and VisitScotland, global companies such as Sony and Iceland Air, and many local small-medium sized businesses.

Louise holds a BA in Marketing Management and studied strategy through the Executive Education program at the Sauder School of Business (UBC). Louise is a prior member of the Market Research Society (MRS), the Travel and Tourism Research Association (TTRA), the Association of Qualitative Research (AQR) and the European Society of Market Research (ESOMAR).

Nicole Etherington, Manager

With close to 15 years’ experience in event management and business operations, Nicole has developed a reputation as an accomplished project manager capable of achieving whatever she puts her mind to. As a community minded individual who takes great pride in hailing from beautiful Squamish, BC, Nicole could not be more ecstatic about supporting local businesses in her new role as Manager, Events and Member Services. Nicole loves to connect and is always keen to meet new members of the community. Never hesitate to reach out to her for a meet and greet or a quick conversation!

Chantelle Matthews, Marketing Co-ordinator

Chantelle’s diverse experience bridges innovative thinking and a Swiss army knife of skills, from design to project management. In her role at Squamish Chamber, Chantelle plans and executes specific projects to promote local business sectors. Expect enthusiasm for opportunities to be part of projects that suggest growth isn’t restricted to boardroom meetings, and relationships fostered in all settings.

Having worked with many small businesses and brands via her former roles within the European bike industry, what on earth do you think brought her to Squamish? Where best to take a sabbatical than the sea to sky, cue outdoorsy montage, and seven years later she’s still immersed in the mountain lifestyle. One of the most difficult pursuits to date being the curation of all the gear accumulated alongside new ventures.

Conversations with Chantelle highlight her passion and flare for inter-generational learning and skill sharing, whereby she relishes an opportunity to open up conversations that encourage lifelong learning through those within our local and broader community.

Please note, Chantelle works Monday and Tuesday.

 

Alicia MacGregor, Admin Co-ordinator

Alicia has a passion for building community and having owned and operated several small businesses she has the firsthand experience knowing what it takes to do so. With her variety of learned skills and affinity for problem solving she hopes to inspire the community to grow and work hard alongside our local businesses to make it happen. She has travelled across the country living in different cities and experiencing different communities and has come back to the coast where she feels most happy. Squamish has been her home off and on for several years and she is back to stay, eager for the opportunity of growth both for the city and herself in her new role.

As an avid climber and outdoorsperson, you will likely find her out at the crags or hiking around enjoying the beauty of nature in the Sea to Sky and she is always eager to share in her adventures! Alicia loves connecting with members of the community and supporting local business. If ever there was a person to ask about the “hidden local gems”, Alicia is the one to ask.

Please note, Alicia works Wednesday – Friday.

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